Blog


How a large Swiss enterprise benefited from passbrains’ ideation services for internal processes innovation

A large Swiss enterprise recently conducted another successful crowdsourcing project with passbrains. The client is using passbrains since several years to assure quality and flawless customer experience with their apps and digital products.

This time, the client made a strategic move to source inspiration from selected members of our Swiss-German community in order to find the most efficient...


How to integrate usability testing into Agile

Agile is a development methodology the goal of which is to reduce the amount of overhead required to get projects done and to empower team members to decide how the work gets done. It can be challenging to fit a customer-centered design process into Agile. This article won’t be a detailed evaluation of UX and Agile but instead will focus on how to integrate one aspect of the UX development process...


Passbrains announces winner of Projekt 15-30 prize drawing

Last month, we invited a precisely selected part of our Swiss and German crowd base to participate in the Ideation and Market Insights project for the startup ‚Projekt 15-30’ to assess their unique business model. The project was a great success and we collected 100 submitted questionnaires through our online survey tool. The content of these questionnaires queried the community on their passion...



Nobody owns the Crowd. And did you ever think about Crowd Activity Metrics?

This is part 2 of our series on Crowd Metrics & Crowd Quality

Crowdsourcing has the potential to disrupt traditional work models in many different sectors, yet Crowd is a very liquid, volatile matter. People join crowdsourcing platforms for many different reasons and, if they start to take up work assignments they get offered, the degree of their stickiness is hardly predictable. All...


How much and where does Crowd Size really matter?

This is part 1 of our series on Crowd Metrics & Crowd Quality

The size of a crowd nowadays has become a major marketing argument for most crowdsourcing and specifically crowd testing vendors, and a strong emphasis is put on such numbers once these vendors are featured in research firms' reports and media articles. As a logical consequence, the size of the crowd is mostly one of the first...




Test your ideas early and often with wireframes

If you notice in the title of this article there is a “what” and a “how”. What you should do during the design process is to test ideas early and often. A suggestion on how you can do it is by using wireframes. I will explain why and how in this article.

You often hear the term “design thinking” used nowadays when referring to developing products or services. An aspect of design thinking is to go...