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Your digital triumph ally: private customer community feedback

Trends emerging from digital transformation are bringing along strong interest in customer experience-driven product development. This is why an increasing number of companies worldwide are enforcing their digital development strategies by collecting insights from online communities made up exclusively from their customer base.

Online customer communities are a source of important real-world...



With passbrains UX studies, only excellence is good enough for your users

Developing a digital product usually implies all eyes focused on usability: directing all efforts towards an intuitive interface and inviting design in order to ensure that users will find their way around easily and effectively. Still, even if usability is outstanding, important parts of user satisfaction may be omitted – resulting in products that don’t fully live up to users’ expectations and...


Tips to avoid bias in your usability test results

You have made the case to work usability testing into the design process. You have gotten buy-in from the business. Well done! Now make sure that you get the best possible data by avoiding mis-steps that can bias your results and ultimately undermine your efforts and confidence in your work.

The tips I will discuss are:

●      How to select representative participants

●      How to phrase tasks...


With Crowdsourced Digital Assurance UX and CX work together

Only the best products are good enough

In the era of digital transformation we find countless apps, websites and software for everything we could ever need. That is why companies know that the key to success in the digital world is to create a product, which is outstanding in its usability, interactional and visual design and content.


Crowdsourced Digital Assurance - How to cope with the challenges of digital transformation

Today, so many of our daily activities rely on technology and industries across the globe are witnessing disruptions and innovations, thanks to the advances in the field of Digital technologies. Organizations are increasingly aligning themselves to keep pace with these advances and launching Digital transformation initiatives. Application areas range from product development through operational...


Customer Success Case Studies: Crowdtesting for a leading digital media enterprise in Italy

Heard about managed crowdtesting with a curated crowd but never used it? Ever asked yourself any of the following questions?

- How can my product and my organisation benefit from crowdtesting?

- How much time do I need to plan for a full functional test and user experience assessment?

- How many testers are required to cover major mobile devices with iOS and Android OS plus Windows and Mac...