How a large Swiss enterprise benefited from passbrains’ ideation services for internal processes innovation

A large Swiss enterprise recently conducted another successful crowdsourcing project with passbrains. The client is using passbrains since several years to assure quality and flawless customer experience with their apps and digital products.

This time, the client made a strategic move to source inspiration from selected members of our Swiss-German community in order to find the most efficient solution for improving their internal IT Help Desk processes. So the goal for this project was to collect ideas and suggestions on what could be the best solutions.

To make sure to recruit the most competent and representative panel with passbrains community members in the D-A-CH region working in large enterprises we defined the following crucial selection criteria: the participants had to possess a flair for tech innovation, work in specific industries, hold certain professional positions and have backgrounds in relevant sciences. Our project managers identified a representative pool of 270 community members from which they selected and recruited 121 project participants. A detailed online-survey was set up using the passbrains survey management tool to collect innovative ideas related to tech, process and human recognition. This ideation campaign resulted in 75 excellent and unique concepts on how this process can be improved! Once all the results were aggregated, we selected the top 5 ideas in cooperation with the client, upon which an additional ranking among the entire participant panel was conducted to identify the most innovative idea. Thanks to the high competence of the panel, further improvement suggestions for the best 5 ideas were provided to the client.

The project participants that came up with the most prominent ideas received valuable prizes, and in addition three lucky participants were randomly drawn and awarded. One of the winners shared their impressions: ‘This ideation project was certainly one of the most demanding and exciting projects I participated in with passbrains, since a great deal of creativity was required. In general my first positive impression of passbrains has been confirmed. Project participation provides interesting opportunities to make myself familiar with current technology and in addition earn money.'

This project delivered valuable concepts for the improvement of client’s existing tools and implementation of new solutions, including proposals for employee motivation and engagement. As a result, the client received a cookbook on how to significantly enhance the internal process, relieve the overloaded service desk and achieve cost savings.


Interested to learn more about this project? Want to know how your company could leverage the passbrains crowd’s potential to gain innovative and impactful ideas and concepts? Reach out to us for more insights.

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