Passbrains at the first mHealth Summit Europe 2014 in Berlin

Passbrains sponsored and exhibited at the first mHealth Summit Europe 2014 (06-08 May 2014) in Berlin. The event, organized by Health Information Management Systems Society (HIMSS), addressed the opportunities and challenges, as well as strategies for taking Mobile Healthcare (mHealth) from pilots to true implementation.

The mHealth Summit Europe was dedicated to highly innovative mobile technologies and applications in health care and exclusively featured specialist information and resources on mHealth topics. The spectrum of offerings ranged from mobile IT solutions for hospitals on mobile patient monitoring systems, to personal health apps for mobile phones. The event was well attended by several startups, corporates and individual parties from around the world.

It was plainly clear how important mHealth has become for Healthcare delivery and improving outcomes for a growing number of International as well as local European Healthcare providers. The summit was organized alongside the conhIT (connecting Healthcare IT) conference, which is Germany’s national Healthcare IT event. Visitors to conhIT and the mHealth Summit Europe events benefitted from mutual exchange between the two events and gained a comprehensive overview of the latest developments in the Healthcare IT space. The summit marked the culmination of a unique global information-sharing campaign for Healthcare leaders, designed to raise awareness of the possibilities offered by this trend.

The mobile healthcare market is an area with strong growth potential; industry analysts expect the market to grow to USD 16.9 billion by 2017 at a compounded annual growth rate (CAGR) exceeding 44% per annum. Today, practically every major mobile operator has an mHealth program in place and this segment has already attracted more than $1 Billion in venture capital investment. Developments in Information technology, especially mobile technologies, can help deliver a high quality of medical care and help reconcile challenges, such as an aging society, expensive medical procedures, etc. by leveraging user and patient-centric Healthcare IT solutions.

As a silver sponsor, passbrains`s history traces back to services and solutions for Verification and Validation in Healthcare and Life Sciences. Over the course of the last two decades, passbrains has developed deep expertise, experience and know-how in regulatory compliance, quality assurance and V&V for medical devices and healthcare IT solutions. With a strong focus, excellent credentials and a rich portfolio of products, solutions, consultation and testing services in areas, passbrains is well positioned to deliver superior value to customers in the Healthcare IT vertical.

Although there already are many players in the mHealth arena, the gaping lack of awareness as to which mobile application qualifies as a medical device, an immature regulatory landscape and general concepts for patient retention were highlighted as pressing issues that mandate attention by regulatory bodies and mHealth vendors. The panel discussions, talks by industry leaders and market analysts pointed in the direction of increased regulatory oversight and the need for user-centric product development.
Our booth visitors, participants and other companies saw tremendous benefits in using expertise in V&V and also in applying the passbrains crowdsourced testing model to get mHealth apps and systems field-tested through their product development stages and also post-release. Our unique approach in including patients, healthcare professionals and healthcare domain experts through the passbrains platform for field testing mHealth applications resonated very well among our visitors. The event was a resounding success for passbrains, resulting in a large number of new contacts and numerous new customers and partners. Please stay tuned for more news from the mHealth arena during the forthcoming weeks.

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