Crowdtesting with your own community
msg.passbrains helps you systematically involve your own customers, employees, partners, or professional groups in crowdtesting projects. This allows you to gather feedback from your actual target audience—managed, validated, and ready for use in QA and UX.
Your community can test it—but without a structure, feedback quickly becomes confusing.
- Customers and employees are already providing feedback, but there is no standardized process in place.
- Feedback is received via email, Excel, chat, tickets, or one-on-one conversations.
- Product, QA, and UX teams may find it difficult to determine which pieces of feedback are truly relevant.
- Device information, reproduction steps, and specific test scenarios are often missing.
- Internal teams waste time on organization, follow-ups, and sorting.
- Valuable feedback goes unused because it isn't properly validated and prioritized.
Bring-Your-Own Crowdtesting — Professionally Managed by msg.passbrains
Many companies already have access to valuable test groups: existing customers, employees, partners, retailers, professional users, and beta test groups. These people often have a particularly good understanding of your products, processes, and typical usage scenarios.
That is precisely the advantage of crowdtesting with your own community: You’re not just testing with an external target audience, but with people who are particularly familiar with your product, your brand, or your use case.
msg.passbrains takes care of everything for you. We help with setup, define test objectives and tasks, assist with onboarding your own crowd, structure the execution, review results, and prepare the findings so that your teams can work with them right away.
Why Choose Bring-Your-Own Crowdtesting with msg.passbrains?
Engage Your Own Target Audience
Use your customers, employees, or partners as a valuable test group for digital products.
Making Feedback Useful
msg.passbrains handles setup, test control, result verification, and data preparation for QA, UX, and engineering.
Take Pressure Off Internal Teams
Get validated results, reproducible artifacts, and clear recommendations to guide your next decisions.
Expand Your Crowd Flexibly
If needed, combine your own community with suitable testers from the msg.passbrains Crowd.
It's that simple
1. Define Test Objective
We'll determine who should conduct the testing, what will be tested, which questions need to be answered, and what result formats your team needs.
2. Manage Tests Professionally
msg.passbrains supports onboarding, task assignment, test administration, feedback structuring, and result validation.
3. Make Informed Choices
You'll receive validated findings, concrete examples, and prioritized recommendations for Product, QA, UX, and Engineering.
Customer Feedback
Crowdtesters can do things that in-house testers cannot. Therefore, crowdtesting can be very beneficial as an additional measure to get positive confirmation of software quality and valuable feedback on usability, even after in-house testing has been completed.
Within a very short time, we had put together a team to test the new version of Aligned Elements, our requirements and test management software. The experience during the test project was so great that we immediately booked several passbrains testers for an ongoing engagement.
Above all, the broad coverage of different devices and operating system versions and the many valuable usability feedbacks have helped us a lot to ensure the quality of our new Android-based software. passbrains’ managed crowdtesting services have now become an integral part of our software quality assurance strategy.
passbrains has developed a perfect solution for our needs, taking into account all our requirements and adding value by covering real-life scenarios that we cannot achieve in our labs.
Working with passbrains has enabled us to increase the success of our products and services through the valuable contribution our customers have made through passbrains' digital experience and testing solutions and services.
Crowdtesting with passbrains has repeatedly proven to be an efficient way of increasing our product quality and gaining important insights into the expectations of current and potential customers. In this way, we maintain a high level of quality and thus customer satisfaction and loyalty. It is also very beneficial that we can involve them in the innovation process via the platform.
FAQ
What does “Bring Your Own Crowdtesting” mean?
“Bring Your Own Crowdtesting” means involving your own community in crowdtesting projects. This can include customers, employees, partners, professional groups, beta testers, or other relevant groups.
Is that the same as traditional crowdtesting?
Not quite. In traditional crowdtesting, a suitable external crowd is selected. With “Bring Your Own Crowdtesting,” you bring your own group. msg.passbrains handles the professional management and can supplement your community with additional crowd coverage if needed.
Which groups can be involved?
For example, existing customers, internal employees, sales partners, retailers, field service teams, business users, beta groups, or selected power users.
What can be tested?
Websites, apps, portals, prototypes, new features, internal applications, digital journeys, service processes, payment flows, or AI and chatbot systems.
How is feedback made comparable?
Through clear test questions, defined evaluation criteria, structured feedback formats, and result validation by msg.passbrains.
Do we have to manage our community ourselves?
No. That's exactly what the service is for. msg.passbrains supports setup, onboarding, test administration, result verification, and reporting.
Can additional external testers be added?
Yes. If your own community does not cover all devices, perspectives, or usage contexts, it can be combined with suitable testers from the msg.passbrains crowd.
What do we end up with?
You'll receive validated findings, concrete examples, screenshots or reproducible artifacts, prioritized recommendations, and a clear summary for your teams.
Ready to get started with crowdtesting using your own community?
Start with a targeted crowdtesting pilot and turn feedback from your target audience into clear, validated results.
Contact us now and receive your individual offer.