Manage Crowdtesting Yourself with Your Own Platform

msg.passbrains provides you with the infrastructure you need to manage your own tester pool, schedule tests, select target groups, collect results, and process findings in a structured way. You conduct your own crowdtesting—using a platform designed for real-world QA, UX, and product testing.

Illustration eines Mannes, der vor einem großen Bildschirm eine Option auswählt und per Klick ein Element nach oben priorisiert – symbolisch für Entscheidungsfindung oder Priorisierung im digitalen Umfeld.
Logo von Sunrise in Grau mit schlichtem Schriftzug.
Logo der Funke Mediengruppe in Grau mit stilisierten Pfeilen.
Logo von Teufel in Grau mit stilisiertem Schriftzug.
Logo von eBay in Grau mit dem bekannten Schriftzug.
Logo von Plusserver in Grau mit modernem Schriftzug.
Logo der Schweizerischen Bundesbahnen (SBB) in Grau.

Having your own pool of testers is valuable, but it's difficult to manage without a platform.

  • Testers are available, but their profiles, devices, and availability are not managed centrally.
  • For each test, target groups must be manually identified, contacted, and coordinated.
  • Feedback comes in via email, Excel, tickets, surveys, or chat.
  • QA, UX, and product teams waste time on organization instead of analysis.
  • It is difficult to compare results, prioritize them, or incorporate them into sprints.
  • Mailings, test invitations, responses, and status updates are not handled consistently.
  • Processing tester compensation or additional recruitment ties up internal resources.
    Ein Team von fünf Geschäftsleuten sitzt an einem Konferenztisch und analysiert Dokumente mit Diagrammen. Ein Mann zeigt mit einem Stift auf eine Grafik, während die anderen konzentriert zuhören und diskutieren.
    Eine Person testet A/B-Test-Varianten auf zwei Monitoren in einem modernen Büro, um Massendatentests durchzuführen.

    The Infrastructure for Your Own Crowdtesting

    You’ll receive a license-based platform that allows you to centrally manage your tester pool, maintain profiles, select target groups for each test, and choose suitable test devices. Tests can be planned on a sprint basis, tickets can be created, results can be collected, and feedback can be systematically evaluated using integrated survey features.

    In addition, email campaigns can be conducted directly through the platform to invite testers, brief them, send reminders, or inform them about next steps.

    The key difference: You retain control over the operational aspects yourself. msg.passbrains provides the platform and infrastructure, while your team conducts the tests independently using your own pool of testers.

    For companies that want to engage their own community but would prefer to have msg.passbrains handle setup, test administration, result validation, and reporting, Bring Your Own Crowdtesting is the right alternative.

    If needed, you can flexibly expand your platform license: msg.passbrains can handle tester compensation as an add-on or recruit additional testers for your pool.

    This turns an existing pool of testers into a scalable crowdtesting system for QA and UX.

    Eine Person testet A/B-Test-Varianten auf zwei Monitoren in einem modernen Büro, um Massendatentests durchzuführen.

    Why choose the msg.passbrains crowdtesting platform?

    Illustration einer Person, die Zielgruppen für Tests auswählt, dargestellt durch Profilbilder in einem digitalen Interface.

    Manage Tester Pool Centrally

    Manage profiles, target groups, devices, availability, and test histories all in one place.

    Illustration eines Mannes vor einer großen Uhr, die symbolisch für Geschwindigkeit und Zeitmanagement steht.

    Set Up Tests More Quickly

    For each test, select appropriate target groups, choose test devices, and launch structured test sprints.

    Illustration einer Person, die sich ein detailliertes Dokument anschaut, als Symbol für umfassende Analysen und Abschlussberichte.

    Collect Results Properly

    Use tickets, surveys, and structured feedback formats to make findings comparable and actionable.

    Illustration einer Person, die eine Stufenleiter erklimmt, als Symbol für skalierbare Lastsimulation.

    Remain Operationally Flexible

    Conduct tests on your own and, if needed, add add-ons for tester compensation or additional recruitment.

    It's that simple

    Frau am Telefon in einem Beratungsgespräch, um Projektanforderungen zu definieren und gemeinsam die nächsten Schritte für KI-Tests zu besprechen.

    1. Define the Platform Setup

    We clarify the tester pool, roles, testing processes, required features, and desired add-ons.

    Request Platform Demo

    Verschiedenste Menschen unterschiedlicher Herkunft und Altersgruppen nehmen per Videokonferenz an einem digitalen Meeting teil – Symbol für digitale Teilhabe und Zusammenarbeit auf Distanz.

    2. Map Tester Pool & Processes

    Your tester pool is managed in a structured manner on the platform. Profiles, devices, target groups, mailings, tickets, and result formats are set up.

    Geschäftsmann präsentiert einem Team in einem modernen Büro einen Bericht auf einem Tablet, symbolisiert die Analyse der Testergebnisse und die Erstellung eines klaren Reports mit Handlungsempfehlungen.

    3. Conduct Crowdtests Yourself

    Your team plans, launches, and manages tests independently. msg.passbrains provides the infrastructure and offers support for optional add-ons.

    Customer Feedback

    Crowdtesters can do things that in-house testers cannot. Therefore, crowdtesting can be very beneficial as an additional measure to get positive confirmation of software quality and valuable feedback on usability, even after in-house testing has been completed.

    Michael Palotas

    Head of Quality Engineering Europe, ebay

    Within a very short time, we had put together a team to test the new version of Aligned Elements, our requirements and test management software. The experience during the test project was so great that we immediately booked several passbrains testers for an ongoing engagement.

    Anders Emmerich

    CEO, aligned

    Above all, the broad coverage of different devices and operating system versions and the many valuable usability feedbacks have helped us a lot to ensure the quality of our new Android-based software. passbrains’ managed crowdtesting services have now become an integral part of our software quality assurance strategy.

    Pascal Kaufmann

    CEO, starmind

    passbrains has developed a perfect solution for our needs, taking into account all our requirements and adding value by covering real-life scenarios that we cannot achieve in our labs.

    Niv Segev

    Quality Engineer, Telefonica

    Working with passbrains has enabled us to increase the success of our products and services through the valuable contribution our customers have made through passbrains' digital experience and testing solutions and services.

    Fabrizio Kampanale

    Director Entertainment & Connectivity, upc

    Crowdtesting with passbrains has repeatedly proven to be an efficient way of increasing our product quality and gaining important insights into the expectations of current and potential customers. In this way, we maintain a high level of quality and thus customer satisfaction and loyalty. It is also very beneficial that we can involve them in the innovation process via the platform.

    Vladimir Vasic

    Test Manager, SBB Swiss Federal Railways

    FAQ

    What is the crowdtesting platform?

    The crowdtesting platform is the infrastructure provided by msg.passbrains that allows companies to manage their own pools of testers and conduct crowdtests on their own.

    Who is this platform intended for?

    For companies that already have their own testers or want to build their own pool of testers and need a professional platform to do so.

    What's the difference between this and “Bring Your Own Crowdtesting”?

    With “Bring Your Own Crowdtesting,” the customer contributes its own community, while msg.passbrains professionally manages the tests. With the crowdtesting platform, the customer receives a license for the infrastructure and conducts the tests itself.

    Which test pools can be managed?

    For example, customers, employees, partners, resellers, field service teams, business users, beta groups, or power users.

    What features does the platform offer?

    Tester pool management, profile selection, device selection, test planning, sprint-based workflows, ticket creation, collection of results and feedback, survey features, and email campaigns.

    Can we select target groups for each test?

    Yes. Testers can be selected for each test based on their profiles, devices, or other criteria.

    Can results be collected directly within the platform?

    Yes. Results can be collected in a structured manner, supplemented through surveys, and processed further via tickets.

    Does msg.passbrains also pay the testers?

    Yes, the processing of tester compensation can be booked as an add-on.

    Can msg.passbrains recruit additional testers?

    Yes. If you need to expand your own tester pool, msg.passbrains can provide additional recruitment services as an add-on.

    Ready to professionally manage your own tester pool?

    Use the msg.passbrains crowdtesting platform to conduct tests with your own pool of testers in a structured, scalable, and sprint-based manner.

    Contact us now and receive your individual offer.