Shift-left testing reduces technical risks early in the development process. Shift-right testing reduces user risks shortly before release. Most problems with digital applications do not arise in the code—but in the real-world usage context. That is why it is sufficient...
Why good usability determines success or failure today Good usability is not a “nice-to-have,” but critical to success. In a digital world where alternatives are just a click away, it is no longer just the product range that determines...
QA challenges in game development Developing modern games is a complex undertaking. Whether it's AAA titles for PC/console or mobile games for the mass market, quality assurance (QA) faces major challenges. Diverse hardware platforms,...
Gaming is a mass phenomenon and a billion-dollar market. The gaming industry is growing rapidly and becoming mainstream, with a spectrum ranging from complex PC and console games to fast-paced mobile games and virtual and augmented reality games....
Digital products are successful when they help people solve a problem efficiently. The goal: build something people want. But how do you know what people really want? It sounds obvious, but in practice it's challenging....
E-commerce has experienced unprecedented growth in recent years. Around 2.77 billion people worldwide now shop online – roughly one third of the global population. Global online sales are growing rapidly and are expected to reach...
UX is an economic factor, not a creative playground User experience (UX) is increasingly becoming an economic success factor. Companies that invest in UX increase their conversion rates, reduce support costs, and gain more loyal customers. Nevertheless, many companies fail to recognize the importance of UX.
Between usage analysis and user-centeredness UX dashboards are full of metrics. Click paths, conversion rates, time on page—everything is measurable, everything can be visualized. But product owners and UX leads know that numbers tell you what is happening, but rarely why....
Artificial intelligence (AI) has long been more than just a buzzword. It is revolutionizing business models, transforming customer service, and enabling hyper-personalized experiences—especially in the realm of chatbots and virtual assistants. Nevertheless, many fail...
From June 28, 2025, the new Accessibility Improvement Act (BFSG) will oblige providers of numerous digital products and services to comply with specific accessibility standards. The aim is to enable people with disabilities to participate equally in...