Digital products are successful when they help people solve a problem efficiently. The goal: build something people want. But how do you know what people really want? It sounds obvious, but in practice it's challenging....
Competitive Advantage in E-Commerce: How Crowdtesting Identifies Real Sources of Error
E-commerce has experienced unprecedented growth in recent years. Around 2.77 billion people worldwide now shop online – roughly one third of the global population. Global online sales are growing rapidly and are expected to reach...
How Investments in User Experience Pay Off in Measurable Ways
UX is an economic factor, not a creative playground User experience (UX) is increasingly becoming an economic success factor. Companies that invest in UX increase their conversion rates, reduce support costs, and gain more loyal customers. Nevertheless, many companies fail to recognize the importance of UX.
Scaling Digital Empathy: Why Real User Experiences Say More Than Data
Between usage analysis and user-centeredness UX dashboards are full of metrics. Click paths, conversion rates, time on page—everything is measurable, everything can be visualized. But product owners and UX leads know that numbers tell you what is happening, but rarely why....
AI & Chatbot Testing: Why Practice-oriented Crowdtesting Determines Success or Failure
Artificial intelligence (AI) has long been more than just a buzzword. It is revolutionizing business models, transforming customer service, and enabling hyper-personalized experiences—especially in the realm of chatbots and virtual assistants. Nevertheless, many fail...
Testing Digital Accessibility: An Opportunity for Real User Centricity in 2025
From June 28, 2025, the new Accessibility Improvement Act (BFSG) will oblige providers of numerous digital products and services to comply with specific accessibility standards. The aim is to enable people with disabilities to participate equally in...
EuroSTAR Conference 2025: Why a Visit to msg.passbrains in Edinburgh is Worthwhile
The EuroSTAR Conference 2025 is just around the corner - this year in the Scottish capital Edinburgh. Europe's leading specialist conference for software testing and quality assurance will once again bring together QA experts from all over Europe to learn about the latest...
Why online government services are not yet fully developed - and how crowdtesting can help
Citizens expect to be able to deal with public authorities easily and efficiently online. But the reality is often different: Many government portals unsettle users with long loading times, complicated forms and unclear instructions....
What is Crowdtesting?
Crowdtesting has established itself as one of the most innovative methods in the quality assurance of digital products. Real users test software, websites and apps under real conditions. This happens before a product is launched on the market....
Artificial Intelligence vs. Crowdtesting: Is AI enough for fast iterations?
In the dynamic world of software development, time is a precious commodity. Fast iterations and continuous product improvements are the key to success. Is it possible for artificial intelligence (AI) to take the insights of real users into...