E-Commerce hat in den letzten Jahren einen beispiellosen Aufschwung erlebt. Weltweit kaufen heute rund 2,77 Milliarden Menschen online ein – etwa ein Drittel der Weltbevölkerung. Der globale Online-Umsatz wächst rasant und wird 2025 voraussichtlich...
UX is an economic factor, not a creative playground User experience (UX) is increasingly becoming an economic success factor. Companies that invest in UX increase their conversion rates, reduce support costs, and gain more loyal customers. Nevertheless, many companies fail to recognize the importance of UX.
Between usage analysis and user-centeredness UX dashboards are full of metrics. Click paths, conversion rates, time on page—everything is measurable, everything can be visualized. But product owners and UX leads know that numbers tell you what is happening, but rarely why....
Artificial intelligence (AI) has long been more than just a buzzword. It is revolutionizing business models, transforming customer service, and enabling hyper-personalized experiences—especially in the realm of chatbots and virtual assistants. Nevertheless, many fail...
From June 28, 2025, the new Accessibility Improvement Act (BFSG) will oblige providers of numerous digital products and services to comply with specific accessibility standards. The aim is to enable people with disabilities to participate equally in...
The EuroSTAR Conference 2025 is just around the corner - this year in the Scottish capital Edinburgh. Europe's leading specialist conference for software testing and quality assurance will once again bring together QA experts from all over Europe to learn about the latest...
Citizens expect to be able to deal with public authorities easily and efficiently online. But the reality is often different: Many government portals unsettle users with long loading times, complicated forms and unclear instructions....
In the dynamic world of software development, time is a precious commodity. Fast iterations and continuous product improvements are the key to success. Is it possible for artificial intelligence (AI) to take the insights of real users into...
In IT sales, it is crucial to understand the needs and challenges of your future customers in order to develop a successful sales strategy. One effective way to achieve this is to use user research as a tool to...
In today's rapidly evolving digital landscape, the success of any product or service depends on understanding and meeting the needs of its users. Conducting usability testing and UX research in any digital...