Citizens expect to be able to deal with public authorities easily and efficiently online. But the reality is often different: Many government portals unsettle users with long loading times, complicated forms and unclear instructions....
Artificial Intelligence vs. Crowdtesting: Is AI enough for fast iterations?
In the dynamic world of software development, time is a precious commodity. Fast iterations and continuous product improvements are the key to success. Is it possible for artificial intelligence (AI) to take the insights of real users into...
Targeted IT sales activities: Understanding the potential customer's target group thanks to user research
In IT sales, it is crucial to understand the needs and challenges of your future customers in order to develop a successful sales strategy. One effective way to achieve this is to use user research as a tool to...
The Power of Usability Tests and UX Research
In today's rapidly evolving digital landscape, the success of any product or service depends on understanding and meeting the needs of its users. Conducting usability testing and UX research in any digital...
Innovative Crowdtest in Usability Lab
In Braunschweig, we carried out an innovative lab test with our crowdtesting service msg.passbrains, in which we were able to observe users' interactions on a smartphone in real time. The users were exclusively schoolchildren,...