The integration of generative AI is fundamentally changing the way users interact with digital applications. While traditional software responds in a deterministic manner, AI interfaces behave dynamically, contextually, and, in some cases, unpredictably. This...
Why good usability determines success or failure today Good usability is not a “nice-to-have,” but critical to success. In a digital world where alternatives are just a click away, it is no longer just the product range that determines...
Digital products are successful when they help people solve a problem efficiently. The goal: build something people want. But how do you know what people really want? It sounds obvious, but in practice it's challenging....
UX is an economic factor, not a creative playground User experience (UX) is increasingly becoming an economic success factor. Companies that invest in UX increase their conversion rates, reduce support costs, and gain more loyal customers. Nevertheless, many companies fail to recognize the importance of UX.
Between usage analysis and user-centeredness UX dashboards are full of metrics. Click paths, conversion rates, time on page—everything is measurable, everything can be visualized. But product owners and UX leads know that numbers tell you what is happening, but rarely why....
From June 28, 2025, the new Accessibility Improvement Act (BFSG) will oblige providers of numerous digital products and services to comply with specific accessibility standards. The aim is to enable people with disabilities to participate equally in...
Imagine you want to book an appointment online, order a product or fill out a form - but the button is not accessible via keyboard, the image has no description, and the error message is only indicated by a colored marker.
Citizens expect to be able to deal with public authorities easily and efficiently online. But the reality is often different: Many government portals unsettle users with long loading times, complicated forms and unclear instructions....
Digital products are at the heart of many business models. Companies invest a lot in development and design, but if a product fails to meet the actual needs of users, this leads to frustration, high bounce rates and loss of sales.
In IT sales, it is crucial to understand the needs and challenges of your future customers in order to develop a successful sales strategy. One effective way to achieve this is to use user research as a tool to...