Digital products are successful when they help people solve a problem efficiently. The goal: build something people want. But how do you know what people really want? It sounds obvious, but in practice it's challenging....
How Investments in User Experience Pay Off in Measurable Ways
UX is an economic factor, not a creative playground User experience (UX) is increasingly becoming an economic success factor. Companies that invest in UX increase their conversion rates, reduce support costs, and gain more loyal customers. Nevertheless, many companies fail to recognize the importance of UX.
Scaling Digital Empathy: Why Real User Experiences Say More Than Data
Between usage analysis and user-centeredness UX dashboards are full of metrics. Click paths, conversion rates, time on page—everything is measurable, everything can be visualized. But product owners and UX leads know that numbers tell you what is happening, but rarely why....
Testing Digital Accessibility: An Opportunity for Real User Centricity in 2025
From June 28, 2025, the new Accessibility Improvement Act (BFSG) will oblige providers of numerous digital products and services to comply with specific accessibility standards. The aim is to enable people with disabilities to participate equally in...
Digital Accessibility: Why Crowdtesting is Essential for Inclusive User Experiences
Imagine you want to book an appointment online, order a product or fill out a form - but the button is not accessible via keyboard, the image has no description, and the error message is only indicated by a colored marker.
Why online government services are not yet fully developed - and how crowdtesting can help
Citizens expect to be able to deal with public authorities easily and efficiently online. But the reality is often different: Many government portals unsettle users with long loading times, complicated forms and unclear instructions....
Why Crowdtesting and Usability Testing are Essential for Digital Products
Digital products are at the heart of many business models. Companies invest a lot in development and design, but if a product fails to meet the actual needs of users, this leads to frustration, high bounce rates and loss of sales.
Targeted IT sales activities: Understanding the potential customer's target group thanks to user research
In IT sales, it is crucial to understand the needs and challenges of your future customers in order to develop a successful sales strategy. One effective way to achieve this is to use user research as a tool to...
The Power of Usability Tests and UX Research
In today's rapidly evolving digital landscape, the success of any product or service depends on understanding and meeting the needs of its users. Conducting usability testing and UX research in any digital...
Innovative Crowdtest in Usability Lab
In Braunschweig, we carried out an innovative lab test with our crowdtesting service msg.passbrains, in which we were able to observe users' interactions on a smartphone in real time. The users were exclusively schoolchildren,...