UX is an economic factor, not a creative playground User experience (UX) is increasingly becoming an economic success factor. Companies that invest in UX increase their conversion rates, reduce support costs, and gain more loyal customers. Nevertheless, many companies fail to recognize the importance of UX.
Between usage analysis and user-centeredness UX dashboards are full of metrics. Click paths, conversion rates, time on page—everything is measurable, everything can be visualized. But product owners and UX leads know that numbers tell you what is happening, but rarely why....
Citizens expect to be able to deal with public authorities easily and efficiently online. But the reality is often different: Many government portals unsettle users with long loading times, complicated forms and unclear instructions....
Digital products are at the heart of many business models. Companies invest a lot in development and design, but if a product fails to meet the actual needs of users, this leads to frustration, high bounce rates and loss of sales.
The digitalization of healthcare is bringing about a fundamental revolution. Technologies such as the ePrescription, the electronic patient record (ePA) and telemedicine have changed the way patients and healthcare providers interact with each other...
In the dynamic world of software development, time is a precious commodity. Fast iterations and continuous product improvements are the key to success. Is it possible for artificial intelligence (AI) to take the insights of real users into...
In IT sales, it is crucial to understand the needs and challenges of your future customers in order to develop a successful sales strategy. One effective way to achieve this is to use user research as a tool to...
In today's rapidly evolving digital landscape, the success of any product or service depends on understanding and meeting the needs of its users. Conducting usability testing and UX research in any digital...
In Braunschweig, we carried out an innovative lab test with our crowdtesting service msg.passbrains, in which we were able to observe users' interactions on a smartphone in real time. The users were exclusively schoolchildren,...
Driven by their value increases and the growing application of blockchain technologies, the interest of private and institutional investors in Bitcoin and other cryptocurrencies is steadily increasing. These technologies are opening up new possibilities in the digitalization process…