Posted by admin in passbrains projects on November 17, 2015

upc screen



Die österreichische Telekommunikationsanbieterin UPC Austria folgt dem Beispiel ihres Schwester-Unternehmens upc cablecom (Schweiz) und lanciert ein umfassendes Customer-Crowdtesting Programm für neue Produkte und Produktweiterentwicklungen in Zusammenarbeit mit PASS Technologies unter Einsatz der führenden Plattform für Digital Assurance und Crowdtesting passbrains



Die UPC Austria GmbH mit Sitz in Wien ist ein Anbieter von Internet-, TV- und Festnetz-Telefonie-Services sowie Mobilfunkdiensten. Sie ist eine Tochtergesellschaft der Liberty Global, die Abkürzung UPC bedeutet „United Pan-Europe Communications“.


Weitere Details finden Sie in der folgenden Pressemeldung von UPC Austria.



Austrian Telecommunications Provider UPC Austria follows their Swiss sister upc cablecom, launching a comprehensive Customer Crowdtesting program for new products and product updates. The program is conducted in collaboration with PASS Technologies using passbrains, the leading platform for digital assurance and crowdtesting. 


UPC Austria GmbH, headquartered in Vienna, offers Internet-, TV- and fixnet phone services as well as mobile communication services. The company is a subsidiary of Liberty Global, the abbreviation UPC stands for "United Pan-Europe Communications".


Further details can be found in UPC Austria's following press release.

Posted by Sarah Moser in Latest News, passbrains blog on August 14, 2015

CIOReview’s annual list showcases the 20 Most Promising QMS Solution Providers 2015. PASS Group makes it to CIOReview’s top QMS Solution Providers list for promoting Quality Assurance (QA) and Compliance within enterprises through their user-friendly QMS Solutions.

FREMONT, CA—June 25, 2015—CIOReview ( has chosen PASS Group ( for 20 Most Promising QMS Solution Providers 2015. The positioning is based on PASS Group’s cutting-edge QA and testing solutions that drive optimized results for enterprises.
The annual list of companies is selected by a panel of experts and members of CIOReview’s editorial board to recognize and promote technology entrepreneurship. “PASS Group has been on our radar for some time for stirring a revolution in the QMS space, and we are happy to showcase them this year due to their continuing excellence in delivering top-notch QMS Solutions,” said Harvi Sachar, Publisher and Founder, CIOReview. “PASS Group’s solutions continued to break new ground within the past year, benefiting its customers around the globe, and we’re excited to have them featured on our top companies list.” “PASS Group is honored to be recognized by CIOReview’s panel of experts and thought leaders,” said Dieter Speidel, CEO, PASS Group.


About PASS Group
PASS Group delivers independent Verification and Validation, Quality Assurance services of the highest standards that benefit the organizations through significant performance appraisal and cost reduction. The company’s unique offerings include PASS ‘QualityCare’ global delivery model and passbrains digital assurance / crowdsourced testing. The Company is headquartered in Rapperswil, Switzerland.

About CIOReview
CIOReview constantly endeavors to identify “The Best” in a variety of areas important to tech business. Through nominations and consultations with industry leaders, our editors choose the best in different domains. The QMS Special Edition is an annual listing of 20 Most Promising QMS Solution Providers 2015 in the U.S.

CIO Review June 2015

Posted by Sarah Moser in passbrains projects on June 22, 2015

With close to 500 attendees, including representatives from government, industry, education and NGOs, the Digital Malaysia National Crowdsourcing Conference took place in Kuala Lumpur in May, highlighting the benefits of crowdsourcing and how the Malaysian government harnesses its power to increase productivity, efficiency, savings and growth.

Just one month later, the Malaysian eRezeki program was officially launched by the Malaysian Prime Minister. eRezeki is a governmentally sponsored initiative aiming at providing additional earnings to low-income groups through crowdsourced digital work. At the same time, following international demand for crowdsourced app testing capacities, PASS Group launched their onboarding process for Malaysian crowdtesters on the passbrains platform and first projects have been successfully completed, delivering attractive side-income opportunities to participating Malaysian digital workers!


Crowdsourcing Week Summit Geneva brought crowdsourcing and the crowd economy to center stage in Switzerland to discuss how crowdsourcing is shaping industries and transforming organizations today.  PASS Group CEO Dieter Speidel spoke about Customer Crowds and how to mobilize and engage thousands of customers for evaluating and testing digital products, turning everyone into a product tester.


Posted by Sarah Moser in passbrains projects on March 11, 2015

Passbrains, the leading provider of platform solutions and services for crowdsourced testing, enables enterprises to engage their customer base in testing campaigns for new products and product updates. Recent successes in strategic collaborations with large enterprises such as upc cablecom in Switzerland impressively demonstrate the power of passbrains’ platform technology and their mature crowdtesting processes.


As an example, early 2014, passbrains built a dedicated ‘private’ community of 2’000 Swiss customers of upc cablecom within a duration of a few weeks only, and ran numerous test projects for upc cablecom’s hardware and software products, engaging testers from this community – and the number of community members has already grown up to 4’000 as of today. “The results of our enterprise crowdtesting projects in which we engage our client’s end-users are more than impressive” says Dieter Speidel, CEO of PASS Group and passbrains Switzerland. “We have proven to be able to selectively engage up to 500 testers from our community and to prepare test campaign within a few days only. Our test campaigns cover functional, compatibility, performance and user experience tests. During such test cycles, testers deliver most valuable bug reports, user experience reports, product ratings and improvement suggestions. Passbrains crowdtesting enables enterprises to collect user feedback and improve usability and product quality before market introduction while significantly reducing costs of product validation” Speidel highlights.


“Our user base shows very strong interest and motivation to participate and contribute in testing our products before they are actually launched for market introduction” says Ivo De Blasi, director business deployment at upc cablecom. “Customer-Crowdtesting has become an important tool as part of our product localisation and validation strategy” De Blasi points out.


“We experience growing demand for private tester communities with subscribers / end customers of enterprises in different industries such as Telecom, Financial Services, Digital Media & Entertainment as well as Wearables & Mobile Health. The passbrains platform technology supports specific customer/subscriber profile data and seamlessly integrates with our clients’ CRM systems. Our ability to build and manage private tester communities for enterprises plus delivering managed testing and digital assurance services on-demand clearly differentiates passbrains in this growing market segment” concludes Dieter Speidel.

Posted by admin in passbrains projects on December 25, 2014

(Zürich, 23.12.2014) After successful completion of a twelve months pilot phase, upc cablecom launches their crowdtesting program, involving their customers in testing upc cablecom’s digital TV, Internet,telephony and mobile products. The program has been started in Switzerland and will be further expanded throughout their European markets. upc cablecom had chosen passbrains, the leading crowdtesting platform and services provider, to build and manage their customer communities and for managing testing projects end-to-end. passbrains’ enterprise crowdtesting solution enables corporations in many different industries to implement and run crowdtesting initiatives using the global passbrains tester community and enterprises’ private communities.
“Building customer communities for product testing has become one of our specialties. Within less than a month private communities of thousands of customers can be populated and fully profiled on our platform” says Dieter Speidel, CEO of passbrains AG and PASS Group. “In most cases our enterprise-clients are looking for functional, performance and user experience testing campaigns to validate their new products under real world conditions, before releasing the products for market introduction. We also run post-launch product performance monitoring campaigns to identify specific issues which could be region-specific or related to customers’ system configuration and environment. Depending on the goals of the individual campaign, we select testers based on demographic, configuration and environment related criteria, and manage their engagement throughout the entire project, from test planning to delivery of final test reports. Individual test cycles are run with any number of testers between 50 and several thousands”.
upc cablecom is one of the first companies in Switzerland who recognized the strong benefits of engaging their customers in community-based testing. Ivo Hoevel, Senior Vice President and Marketing and Products Officer: “The collaboration with passbrains enables us to boost the development of our products and services using the valuable contribution provided by our customers through this crowdtesting program”. upc cablecom officially launched their crowdtesting initiative during their first customer crowdtesting event on 10.12.2014 in their new premises in Wallisellen, Switzerland, where customers had the chance to exchange their experience from the first crowdtesting projects and to discuss their questions and suggestions with upc cablecom product managers and representants of the passbrains team.
About passbrains
Passbrains (, is a leading provider of platform solutions and community based services for crowdsourced software testing. As a member of PASS Group (, passbrains runs operation centers in Germany, Switzerland, U.S., Serbia and India and collaborates with delivery partners globally.
About upc cablecom
upc cablecom – a subsidiary of British-owned Liberty Global – is a leading provider of communication and entertainment in Switzerland. More than 1.4 million customers place their trust in the company’s various products for television, Internet, telephony and mobile. 2 million households and business customers across Switzerland are served by the company’s own high-performance network based on glass fibre optic technology. The regional organisation for Austria/Switzerland generated revenue of CHF 1.6 billion in 2013 with more than 2,500 employees.
About Liberty Global
Liberty Global is the world’s largest international cable company with operations in 14 countries. We connect people to the digital world and enable them to discover and experience its endless possibilities. Our market- leading triple-play services are provided through next-generation networks and innovative technology platforms that, when combined with those of Ziggo N.V., connected 27 million customers subscribing to 56 million television, broadband Internet and telephony services at 30 September 2014. Liberty Global’s consumer brands include Virgin Media, UPC, Ziggo, Unitymedia, Kabel BW, Telenet and VTR. Our operations also include Liberty Global Business Services, our commercial division, and Liberty Global Ventures, our investment fund.

Posted by admin in passbrains blog on October 16, 2014

I was on the judges’ panel for STWC World Cup Asia Rounds, as a part of which, I had the privilege to review test reports of several teams. While there were few quality test reports, others were appalling. Some teams simply delivered a collection of copied bug reports, some talked about different tasks testers performed and few others contained information that was useless to stakeholders and decision-makers. Hence, the need for this article.


What is a Test Report?

A Test Report conveys a story – about the product, about its quality, about the testing requirements and how well / or to what extent testing has been performed. A Test Report is a window of information for stakeholders about how much testing was done and what are the key risks associated with the product in order to make a release or no release decision. So, it is very critical for testers to generate clear, concise and quality test reports. In this article, I would like to highlight important components of a test report and what sets a test report apart from the run-of-the-mill reports I described in the beginning.
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Posted by admin in passbrains projects on September 30, 2014

On September 29, passbrains held a successful Live Crowdtesting Test Lab at Mobile App Europe 2014 event. The apps tested were sponsored by Adblock Plus and Diabetes Connect and installed on new 4 Android devices. A large number of delegates paid a visit to our test lab to take up the challenge where 2 best bugs won brand new Android devices.

Posted by admin in passbrains blog on August 14, 2014

This article was originally published on


Organizations are now waking up from the high-maintenance automation craze and counting on cloud to provide alternative lucrative solutions that are effective enough to solve all their problems. Though crowdsource testing answers all their prayers, it hasn’t reached possible utilization yet since the organizations are unable to attain its utmost value due to the lack of professionally managed project attention. Delivering extraordinary end-to-end crowdsource testing services with sheer professionalism that was gained over quarter century of experience is PASS Technologies, a leading on-demand QA testing services company. The Switzerland headquartered company founded in 1989 changed its strategy from being a boutique service provider to global player with extended portfolio including crowdsource testing.

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Posted by admin in passbrains blog on August 5, 2014

This article was originally published on



Crowdsourcing and software testing are often mentioned as a good fit, and this is for a good reason — a company releasing an app needs to ensure that the app runs glitch-free on an ever-increasing list of devices and operating systems, and that it seamlessly operates across geographies.

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Posted by admin in passbrains blog on July 30, 2014

Great designs transform the way we live and we all act as designers in our own simple ways. When we rearrange objects on our desks, the furniture in our living rooms, and the things we keep in our cars, we are designing. Through our designs, we transform houses into homes, spaces into places and things into belongings. While we may not have any control over the design of the many objects we purchase, we do control what we choose to purchase.


Faulty Designs


A year ago, at least 40 people were killed in a tragic accident involving a private Volvo bus on the Bangalore-Hyderabad National Highway. The incident happened when the bus was reportedly trying to overtake a vehicle at high speed and hit a culvert and caught fire. Before the passengers could realize what had happened, they were charred to death. Investigations revealed that this accident was a result of poor design and absence of safety measures in the bus.

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Posted by admin in passbrains blog on July 2, 2014

eCommerce industry sector is burgeoning in India with new players starting shop every now and then. But what is it that sets Flipkart, India’s largest online retailer, apart? Flipkart identified 2 key problems in the eCommerce world – delayed delivery and poor customer service. They fixed these problems and made online shopping a delightful and memorable experience for their customers. There is no surprise why Flipkart is being touted as a competitor of Amazon.

Applying this analogy to the testing world, while testing a product, more often than not, testers are focused on which flow the user executes or how the user interface looks. What goes missing is the level of attention and detail to support processes like call verifications, email communication, online chat, service request processes and other services. Does a user receive a welcome email upon joining? Does he get a verification call from the company? Do they call the user if his need is not addressed beyond a certain time? How is a complaint from a user handled? This describes the supportability experience of the product.
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Posted by admin in Events on June 13, 2014

Henri Pais represents PASS Group and introduces Crowdsourced Testing at Online Mobile Event in Paris.

Posted by admin in Announcement, Events on June 6, 2014

passbrains sponsors, presents and exhibits at Mobile App Europe, the conference for applying innovative knowledge to mobile app management, marketing, design, development and testing. As a special initiative, passbrains will run a live crowdtesting test lab with passbrains on this event, where event delegates can explore the designated applications and try to find bugs and report enhancement requests.
Adblock Plus joins passbrains in this initiative and provides us with their application to be tested. Adblock Plus is an app which blocks annoying ads on the web, as well as, online activity tracking. With more than 50 million users, it is the world's most popular browser extension. Adblock Plus is an open source project created by Wladimir Palant in 2006. Eyeo was founded in 2011 by Wladimir Palant and Till Faida to make its development sustainable.
2 brandnew tablet devices are up for grasp for the best bug / enhancement requests reported!

Posted by admin in passbrains blog on

Jinsop Lee, an industrial designer, believed that great design appeals to all five senses. He called this, the Five Senses Theory. Jinsop also gave a Ted talk on this topic a short while ago. According to him, one can grade any experience on all five senses. For e.g, you can grade eating noodles on sight, smell, touch, taste and sound. Similarly, you can grade your biking experience. Jinsop graded himself on a bunch of adventure experiences like bungee jumping, playing games on two different consoles and others. The five senses graph for Jinsop’s experience on Nintendo Wii against older gaming consoles is displayed below. This clearly tells which gaming console he preferred.

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Posted by admin in Events on June 2, 2014

PASS Group sponsored and exhibited at the first mHealth Summit Europe 2014 (06-08 May 2014) in Berlin. The event, organized by Health Information Management Systems Society (HIMSS), addressed the opportunities and challenges, as well as strategies for taking Mobile Healthcare (mHealth) from pilots to true implementation.

Johannes Widmann & Shaloo Sood at PASS booth mHealth Summit Europe 2014
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Posted by admin in Announcement on May 12, 2014

As a part of our growth strategy in APAC region, we are extremely pleased to welcome our new joinee Mrs. Parimala Hariprasad, who will be taking over the responsibility of Delivery Director at PASS India.

Parimala joins us from Moolya Software Testing Private Limited, a Bangalore based Testing Services Provider. At Moolya, she was a core member of the leadership team and played a pivotal role in inception and growth of the firm. During her tenure, the company achieved tremendous growth in international market. Prior to that, she has worked with Oracle, McAfee and Consona (erstwhile SupportSoft), serving global clients from different industry domains including CRM, Security and Healthcare. This included some of the largest e-commerce firms in India, international media houses and large retail groups in UK.
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Posted by admin in passbrains blog on May 5, 2014

Dieter Speidel, CEO of PASS Group presents to the audience at Massolution NYC 2013 on the topic of how enterprise crowdsourcing could become a solution to prevent the occurrences in our digital lives such as hacked social media accounts, 404 errors, crashing apps.
PASS Group is the company behind the passbrains platform, which makes use of the crowd to help enterprises with software testing. Why does crowdsourced software testing work, and what other benefits does it bring to enterprises? Check out Speidel’s Massolution NYC 2013 presentation below to find out!

Posted by admin in Events on March 31, 2014

Event: mHealth Summit Europe: Mobile technology in healthcare
Date: 6-8 May 2014
Location: Berlin, Germany

mHealth Summit Europe brings together global leaders in government, the private sector, industry, academia, providers and not-for-profit organizations from across the mHealth ecosystem. A distinguished faculty of international experts and opinion leaders will address and discuss the themes such as: mobility in chronic disease management, mobility in elderly care management and privacy and security of data. The event contributes to advance cross- disciplinary collaboration in the use of mHealth to improve health outcomes in Europe and elsewhere. PASS sponsors and participates the mHealth Summit Europe 2014 in Berlin, Germany contributing our expertise in enhancing the quality of the mHealth applications.

Posted by admin in passbrains blog on February 1, 2014

Ready to order a new car? Just grab your iPad – sit back, relax and launch the configurator…
Sounds good – but how do you feel when this happens right after you launch the app: bmw2  







Posted by admin in Announcement on January 31, 2014

PASS Technologies, one of Europe's most dominant on-demand software testing services provider, continues to expand its activities in the global markets. After making a successful entry into India in 2012, the Swiss company has opened up a new delivery centre in Bangalore to further strengthen its regional presence.
Headquartered in Zurich, Switzerland, PASS Technologies runs strategically located development and delivery centers in Zurich, Belgrade, Bangalore and Mumbai as well as sales offices in Boston, Los Angeles, Berlin and Frankfurt. With over 20 years of experience in the software and system testing industry, PASS offers most suitable testing solutions to its customers with a combination of onsite, off-shore and crowdsourced delivery models.
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Posted by admin in passbrains blog on January 15, 2014


With Google, Apple and Microsoft practically giving away their development tools for free, there is a growing developer base creating mobile Apps and responsive web sites for Android, iOS and Windows platforms. But, it’s easy to underestimate the costs of building and monetizing an App successfully. One way to save costs is to consider crowd testing. Some benefits of crowd testing are:

1. Maximum value and focus
The Law of Comparative Advantage states that maximum value is derived if each party focuses on its core competence. Developers should focus on building products and leave software testing to testing experts to derive maximum value.
2. Improved cash flow
Crowd testing helps with better cash flow management by translating fixed costs (employee salary, allowance, etc.) into a scalable, variable costs that you incur only upon usage. As a startup, cost savings are of paramount importance and a good cost strategy signals sound financial planning. The crowd testing pay-per-bug pricing model means that you pay only for unique bugs that testers discover – which is better for cash flow compared to an in house team. Most crowd testing companies offer pay-per-bug pricing model as part of their exploratory testing services. This means, you pay only for unique bugs that testers discover. Hence, it is easy to infer that pay-as-you-go model helps better manage cash flows than incurring fixed overhead with an in house testing team that delivers basically the same results.
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Posted by admin in passbrains blog on November 25, 2013


The increasing adoption and use of mobile technologies is disrupting the healthcare industry through innovative ways, channels and tools for cost-effective healthcare delivery, even in the remotest of places. A quick search for “health” on Apple iTunes store presents over 43,000 apps, demonstrating a high demand for such applications.


According to the US Food and Drug Administration (FDA), mobile healthcare apps were downloaded an estimated 660 million times as of June 2013. By 2015, 500 million smartphone users worldwide are expected to regularly use some healthcare application; by 2018, industry experts estimate this figure to grow to 1.7 billion mobile users, who will use mobile healthcare applications on a fairly regularly basis by general consumers, patients, doctors and other healthcare professionals.

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Posted by admin in Announcement, Info, Latest News on November 18, 2013

passbrains crowd consult
Passbrains’ partner, Starmind, has won the prestigious Swiss ICT Award 2013. Starmind develops self-learning know-how networks for companies that operate in knowledge industries.
The Swiss ICT Award promotes entrepreneurship and the acceptance of ICT entrepreneurs and companies in Swiss society where “Newcomer” category represents younger Swiss ICT companies that are likely to play a significant role in the future with innovative solutions.
The Passbrains Crowdtesting Platform utilizes Starmind’s technology for community-based structure and scalable knowledge networking. Our solution – Passbrains CrowdConsult – is a knowledge management tool for customer within our larger Passbrains platform suite. This functionality continuously and systematically maps Passbrains’ community knowledge to help customers quickly identify Subject Matter Experts for speedy problem solving, consulting engagements or expert recruitment.

Read the full article…

Posted by admin in German language posts, passbrains blog on November 13, 2013

Viele Augen sehen bekanntlich mehr. Neu entwickelte Software von Onlinecommunities testen zu lassen, kann Kosten sowie Zeit sparen und sogar die Qualität deutlich steigern. Wann macht Crowd Testing Sinn, welche Methoden gibt es
und worauf müssen Unternehmen dabei ganz besonders achten?
Klicken Sie heir um den ganzen Artikel zu Lesen.

Posted by admin in Announcement, Events on November 1, 2013

– Mayank Mittal, Director Business Development & Corporate Strategy, PASS Group
– Dheeraj Sharma, QA Competence Leader, Genpact


As Crowdsourced Software Testing continues to gain grounds as a real alternative in select silos of the traditional Outsourced Testing model, it is time that Enterprises consider it in their strategy as they build their next generation QA organizations. We can see that this transformation has already started in the Industry and we believe that this will happen in two distinct stages.

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Posted by admin in Events on August 15, 2013

PASS Group presents the newest developments and trends in Enterprise Crowdtesting at Massolution's "Crowd Powered Business" Conference in New York on September 17 and 18 2013.
Dieter Speidel, CEO PASS Group, will explain how the Passbrains Crowdtesting Platform enables enterprises to implement crowdsourced testing throughout their private enterprise testing workforce, and to seamlessly extend their resource base with capacities and specific skills from passbrains' public crowdtesting community. The presentation will further discuss transformation processes allowing to adopt these new crowdsourced delivery models into today's software QA organzations, resulting in significant quality and efficiency gains .

Posted by admin in passbrains projects on May 18, 2013

Passbrains provides customers and software testers with on-demand knowledge self service, tapping into the expertise of their global community with thousands of IT and apps testing specialists. As a new major knowledge management function on passbrains’ platform, Passbrains CrowdConsult systematically and continuously maps passbrains’ community knowledge to support quick identification of subject matter experts for problem solving, consulting engagements or expert recruitment. Continue reading…

Posted by admin in Info, Latest News on May 2, 2013

This article is a sampling from recent findings from massolution for a project on "crowdtesting" produced in conjunction with passbrains.

The case for Crowdsourced Software Testing or "crowdtesting" is pretty simple. The world of information technology is shifting from being driven by corporations to one that is driven by consumers, and consumers tend to demand more flexibility as they carry their devices through myriad environments and ecosystems, interacting with an even larger universe of software and hardware.

This lays out a clear challenge for software designers and their quality assurance teams. Here's how massolution and passbrains describe it in the white paper: "Testing Applications for the Real World:"

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Posted by admin in Events on March 23, 2013


Testing Applications for the Real World:

Can the Crowd Deliver “Better, Faster, Cheaper” Testing for a Software-Driven World?

Presenters:, PASS Group

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