UX is an Economic Factor, Not a Creative Playground
User experience (UX) is increasingly becoming a factor in economic success. Companies that invest in UX increase their conversion rates, reduce support costs, and gain more loyal customers. Nevertheless, UX optimization often fails due to a fundamental problem: the lack of proof of return on investment (ROI). How do you make UX systematically measurable, how do you communicate the ROI internally—and why is crowdtesting with msg.passbrains the strategic lever for sustainable UX success?
What Companies Risk Without UX Metrics
Without concrete UX KPIs, decisions in product management remain vague. Instead of data-driven action, gut feeling dominates. Consequences:
- Development fails to meet needs
- Product defects are detected too late
- Potential for improvement remains untapped
- Budget discussions lead to tough stakeholder overhead
Good UX KPIs counteract this. They create transparency, prioritization, and clarity—and allow you to demonstrate the impact of UX measures on revenue, efficiency, and customer satisfaction.
The UX Impact Chain: From Usability to Revenue
UX successes can be measured—with the right metrics. It is worth looking at three levels:
- Process KPIs measure efficiency, e.g., “cost per usability test” or “time to problem resolution.”
- Impact KPIs measure the effect on the UX itself: task success rate, time on task, net promoter score.
- Outcome KPIs show the business impact: conversion rate, bounce rate, revenue, retention.
Only through this chain of effects can it be shown how, for example, a usability test in the prototype stage translates into increased productivity or reduced support costs.
Why UX is Economically Worthwhile
Good UX lowers the bounce rate, increases the conversion rate, and reduces the number of support requests. Internal efficiency gains are also possible: when digital processes are designed to be logical, understandable, and accessible, users and employees need less time to complete the same tasks—this saves resources and creates added value. At the same time, satisfaction and brand loyalty increase, which is reflected in higher return rates and willingness to recommend in the long term.
UX becomes even more important when viewed from the perspective of error prevention: if it is only recognized late in the development process that a feature is incomprehensible or unusable, the costs of correction multiply. Early testing and user-oriented decisions avoid expensive detours—and make product development more efficient.
UX is therefore not a “soft factor,” but rather a strategic investment in sustainable business success. Investing in user-centered design early on reduces risks, increases return on investment, and creates digital experiences that work.
5 Economic Arguments for Investing in UX
- Increase Conversion Rate: Even small optimizations can have a significant impact—e.g., a new price overview that generates more conversions.
- Reduce Development Costs: The earlier problems are detected, the cheaper they are to fix. The ratio: €1 in the prototype stage vs. €10 during operation.
- Reduce Support Costs: Clear information architecture and intuitive operation reduce queries.
- Reduce Acquisition Costs: Better UX improves conversion rates on landing pages—and thus the efficiency of paid campaigns.
- Increase Productivity: Even small optimizations (e.g., 1 minute time savings with internal software) can save millions.
Why Conventional Usability Tests Alone Are Not Enough
In-house tests and laboratory scenarios quickly reach their limits. They are resource-intensive, often unrepresentative, and not very scalable. Above all, they lack:
- real-life usage situations
- various devices, true accessibility
- authentic behavior outside of controlled settings
This is where crowdtesting comes into play.
The Solution: Crowdtesting with msg.passbrains
To truly improve UX in an evidence-based way, practical, repeatable tests are needed. This is exactly where msg.passbrains offers scalable and context-specific solutions for UX testing.
Our UX Testing Methods:
- Qualitative & Quantitative Usability Studies
User feedback for a comprehensive picture of the UX. - A/B Tests
Direct comparison of UX variants for data-driven optimization. - Card Sorting / Tree Tests
Validation of the information architecture and navigation from the user's perspective. - Moderated Usability Tests (remote or on-site)
Deep insights through interviews with live feedback and observation. - Think-Aloud Usability Tests with Video
Users express their thoughts – for emotional, contextual feedback. - Accessibility Tests
Evaluation of digital products with real people with disabilities, in accordance with WCAG & EN 301 549.
All tests are performed on real devices in real environments—for insights that go far beyond laboratory data.
Conclusion: UX Measures Pay Off—If You Use Them Correctly
UX is not a nice-to-have. It is a business case with measurable ROI. Those who test early avoid correction costs. Those who test broadly learn more. Those who test empathetically build more loyal user relationships.
With crowdtesting from msg.passbrains, you gain genuine insights, clear KPIs, and economic advantages:
- Faster Time-to-Market
- Lower Support and Development Costs
- Higher Conversion and Retention
- Demonstrable UX Impact for Stakeholders and Management
Now is the time to not only optimize UX—but to prove it. Want to know how UX measures specifically impact your conversion rate, efficiency, and brand perception? Talk to our UX team—and take your digital experience to the next level.
