Artificial Intelligence vs. Crowdtesting: Is AI enough for fast iterations?

by | CX, UX

In the dynamic world of software development, time is a precious commodity. Fast iterations and continuous product improvements are the key to success. Is it possible for artificial intelligence (AI) to replace the insights of real users in the product development process? This question particularly fascinates us in crowdtesting.

At msg.passbrains, we help companies to collect feedback from users quickly and effectively. Our user panel is distributed worldwide, works with a wide variety of devices and provides our customers with feedback that is crucial to improving their products. By accessing people from different regions, ages, backgrounds and technical knowledge, companies can ensure that their software is tested under real-world conditions. Instead of relying on a limited internal test group, crowdtesting opens the door to a variety of perspectives and experiences.

Have you ever wondered whether such user feedback could be simulated by AI? We wanted to find out more and subjected our crowd testers to a direct comparison with AI-simulated testers. What we found out:

  • Speed of response: AI provides immediate feedback. But our community also responds very quickly, usually within a few hours.
  • Depth and uniqueness: AI responses tend to be repetitive and generic.
  • Neutral or personal: While AI remains neutral and weighs up the pros and cons, real users take a clear stance. They contribute their own personal experiences and opinions.
  • Detailed feedback: Our real testers not only offer their opinions, but also make suggestions for improvement.

We see inestimable value in the diversity of personal experiences, cultural backgrounds and individual skills of our crowd testers. The speed at which feedback can be collected and integrated into development cycles is crucial. By using crowdtesting, companies can receive feedback in real time, significantly reducing time-to-market. This competitive advantage is invaluable today. Crowdtesting is not only a tool to find bugs, but also a source of valuable feedback for improvement and innovation. In today's fast-paced world of software development, this feedback can make the difference between a successful product and one that falls short of expectations. 

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